Blog
From Keywords to Conversations: How LLMs are Rewriting Brand Discovery
Our research with the7stars looked at how large language models are transforming the way consumers find and interact with brands.
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Data Quality
Potentia Protect™
Quality is not just a step we add at the end. It is how we run every project from day one. Potentia Protect layers advanced technology with rigorous professional oversight, and a culture of continuous improvement, so that every project we deliver is data you can trust.
Automated Safeguards
We use Verisoul's fraud detection system alongside our platform's built-in tools, scanning for device fingerprinting, bot activity, VPN use and geolocation mismatches. Tools like Aftercare and Alias assess responses in real time, flagging AI-generated content, keystroke anomalies and honeypot triggers.
Human Intelligence
Our project managers manually review open ends every day during fieldwork. They run soft-launch analytics to catch anomalies in completion time, incidence and drop-out rates. They catch the things that look fine on paper but feel wrong in practice.
Continuous Improvement
Fraud is not static, so neither are we. Every project ends with a client satisfaction survey. We feed quality removals back to sample suppliers, trial new detection technology and hold regular team workshops to share what we are seeing in the field.
We are signed up to the Global Data Quality (GDQ) initiative. That means independently verified quality standards, active data submission, and a commitment to raising the bar across the whole industry.